Juziah - Dear Summer (Official Music Video)
There’s nothing better than good weather, I am reminded every day we get closer to summer. Today Juziah disrupts any late spring cold fronts with another smooth record, hitting us with some subtle heat for another effortless audio rep. This freshly released visual, by the Biggest Little City MC, is titled “Dear Summer.” A short film directed by ShotByCammJBoyd. The song starts with a cozy sample over gentle keys that leave plenty of space for Juziah to pen his open letter to the upcoming season. There’s a few things he has to get off his chest before trying to win over the love of summer’s persona. A time of many happenings, creatively. Juziah refuses to be another card lost in the shuffle. This summer, things will change and the presence will be felt. He has been working year round to prove his mastery of the craft. This is not something he picked up overnight, there were countless minutes, days, and years spent working at this. Juziah does not take lightly to people who are not as invested, saturating the scene and making noise without really saying anything.
“I mean really tho c’mon Summer. I’ll do it all for ya, I’ll kill the Spring, kill the Winter, and the Fall for ya. I make them boys get in line then make them fall for ya.”
Notice the three individuals that met their demise in this video, in regards to the quote above. A cleverly calculated play by the director for this scene.
You can expect this Summer for Juziah to light that fire under some folks. The metaphorical precedent has been set up perfectly with the visuals bringing the words to life as he fights to save the lady, Summer. The use of personification cleverly describes the way he displays his craft, his motivation, and dedication to it. If no one would be willing to step up to save the Summer, then just know Juziah is with all that. If anyone is going to be in his way, then he just gotta show and prove when it really matters. I get the the hint that Juziah never been one to use yesterday’s score in today’s ball game. The foreshadowing sprinkled towards the concluding portion of the track suggests that this is his declaration of his commitment. The commitment to bring consistent content for the listener’s this Summer, in a way that has integrity, is fearless, and unstoppable. There’s no force that can stop him from carving his name in the cement. This is what he was built to do, to inspire and strive to set the highest standard. Even if it were to kill him. The late, great Charles Bukowski described it as such, “find what you love and let it kill you.” We can expect much the same for Juziah and his pride for his pen. Now that the statement has been made, the music can continue to do what he designed it to do. Speak for itself.
Watch the video, tell us what you thought on our socials.
— the weather watcher 🌦🛰